Skills required
• Written and verbal communication skills.
• Creative product conceptualization and development of innovative marketing materials.
• Vendor management and negotiation skills for timely, quality deliverables.
• In-depth knowledge of crop agronomy and understand farmer needs.
• Knowledge in multimedia and design principles for developing marketing collaterals through agencies.
• Brand management to maintain and enhance brand consistency.
• Event planning and execution skills for Product launches, exhibitions, and distributor meetings.
• Analytical skills to understand market trends, customer needs, and competition.
Key responsibilities and tasks
• Collaborate with Crop Leads to gather product specifications and POP details for pipeline products ready for launch.
• Engage with farmers from product trials to gain insights and articulate FABs for easy customer understanding.
• Design multilingual marketing collaterals emphasizing USPs and ensure consistent communication across channels.
• Support packaging development, including design updates, approvals, and product photography.
• Compile indent information from zonal teams and monitor the supply schedule.
• Coordinate POP content creation, ZMM design approvals, and stakeholder communication.
• Assist in Agri-Exhibition preparations, distributor meeting logistics, and Privilege Club planning with finance and tour operators.
Location:
Dawalwadi (Near Jalna, Aurangabad- Jalna road, MH)
Experience:
• Minimum 4 to 5 years in Sales and Marketing of Agri-inputs
Qualification:
B.Sc/M.Sc Agriculture/Agri- business or related stream
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Research and development, seed production, processing, and marketing for India's farming community are the main objectives of Mahyco Private Limited. Mahyco, which was established in 1964, is credited with creating superior hybrid and open-pollinated seeds. By utilizing state-of-the-art technologies and conducting extensive study, Mahyco has transformed the nation's rural landscape.
At its heart, the company has not changed despite its development and expansion. It continues to be motivated by a visionary fervor and the conviction that employing science to create superior agricultural products may enhance farmers' quality of life.
Mahyco was founded with the goal of transforming India's agricultural landscape and achieving food self-sufficiency.