In 2014, Zeotap was founded in Berlin to provide high-quality data to marketers. We soon realized there was a broader problem: marketers wanted to be able to develop multi-channel tailored experiences, but doing so required a way to act on customer data. As a result, in 2020, we developed our Customer Data Platform (CDP), which enables marketers to unify, enrich, and engage their customer data in a world where data protection and compliance are paramount. Zeotap's CDP enables the idea of having a 360* customer perspective a reality, while also incorporating consent and privacy. Customers want personalization, yet data privacy rules require compliance. Balance such priorities with confidence with our CDP. Website visitors that do not authenticate are 'invisible' to most CDPs; Zeotap's built-in Third-Party Identity Resolution makes these visitors identifiable.