Sunil Thomas, Suresh Kondamudi, and Anand Jain founded CleverTap while working at Network 18. CleverTap was founded by them in May 2013.CleverTap made the product available to the public in September 2015. At the same time, the company's name was changed from WizRocket to CleverTap.In December 2021, CleverTap appointed Sidharth Malik as its global CEO. CleverTap announced the acquisition of Leanplum, a Bulgarian-born but San Francisco-based mobile marketing vendor, in May 2022. While the purchase price was not disclosed, the company stated that the funds were raised through cash and stock transactions funded by internal accruals and CleverTap stock. CleverTap's global reach will be aided by the acquisition, which will provide development centres and customer-facing teams in North America, Europe, Latin America, India, and Southeast Asia.