Our brand name, "Botree," was inspired by Gautama Buddha's enlightenment under the Bodhi Tree. The words "Bodhi" and "Tree" are combined to form the name. One of the first businesses to provide enterprise-grade software solutions for distribution management, Botree was founded in 1997 with the goal of addressing the challenges associated with retail execution management and distribution. Because distributors initially resisted giving brands control over their operations, navigating the complexities of distribution management has proven difficult.
But early adopters, especially FMCG businesses, made it possible to overcome these obstacles and helped to establish Botree as a strong rising provider of Distributor Automation Solutions. With over 25 years of commitment and innovation, we are still going strong today, holding the largest distributor network in India and acting as a reliable partner to top blue-chip clients in the OTC pharmaceutical, consumer durables, and CPG sectors.