Annova was founded in 2018 by two experienced IT professionals who had previously worked for India's leading technology companies around the world, bringing diverse skill sets with them. Their belief was that the growth of India's IT industry would be driven by Tier 2 cities, so they chose to focus on their hometown of Indore as their contribution to the cause. This conviction has paid off; in a short period of time, Annonva has grown to a 1000-person company with a winning motto: whatever the clients want done, Annova will do it better.